Experience exceptional picture detail as the film makers intended with vibrant colour, bold contrast and leading brightness (HDR) that does not fade over time. Relax with a TV that gives you the very best 4K picture and optimised sound thanks to AI. Lifelike surround sound – delivered by 6 dedicated speakers – that moves with the action on-screen.* Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.** See the picture, not the TV.