Experience incredible picture detail with vibrant colour and brightness (HDR) that does not fade over time. Relax with a TV that gives you the very best 4K picture and optimised sound thanks to AI. Every sound perfected for what you’re watching and where you’re watching it. Genuine cinematic colour made from over a billion shades. Discover bold contrast and accurate colour. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.* Personalise your TV to reflect your style.*

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