Experience spectacular picture detail as the film makers intended with vibrant colour, exceptional contrast and industry-leading brightness (HDR) that does not fade over time.* See nothing but the pure picture with Samsung`s critically acclaimed Anti-Reflection Screen – no matter where you sit, no matter what time of day. Relax with a TV that gives you the very best 4K picture and optimised sound thanks to AI. Lifelike surround sound – delivered by 8 dedicated speakers – that moves with the action on-screen. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.** See the picture, not the TV.

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