Experience incredible picture detail with vibrant colour and brightness (HDR) that does not fade over time. Relax with a TV that gives you the very best 4K picture and optimised sound thanks to AI. Every sound perfected for what you’re watching and where you’re watching it. Genuine cinematic colour made from over a billion shades. Interact and control your TV with your favourite voice assistant, with Bixby, Alexa and Google Assistant all built into your Samsung Smart TV.